---
title: Happy International Women's Day! - BrightDime Blog
description: "For decades, women have struggled with equal rights and unique financial challenges. In honor of Happy International Women's Day , let us #EmbraceEquity to eliminate the gender pay gap."
image: https://www.brightdime.com/hubfs/Imported_Blog_Media/IWD2023-SocialMediaCard-SupportingIWD-Instagram-shadow.jpg
---

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Financial Literacy financial wellness

# Happy International Women’s Day!

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 BrightDime

March 8, 2023

## #EmbraceEquity To Eliminate the Gender Pay Gap

![](https://www.brightdime.com/hs-fs/hubfs/Imported_Blog_Media/Gender-Pay-Gap-1.png?width=748&height=391&name=Gender-Pay-Gap-1.png)

For decades, women have struggled with equal rights and unique financial challenges. In honor of International Women’s Day, and every day, let us #EmbraceEquity to eliminate the gender pay gap. There are many reasons why, but here are just a few: As of 2022, there were approximately 74.09 million employed women in the United States earning just 82 cents for every dollar earned by men. Considering that women live longer than men, they also need to save more for retirement. Plus, women also pay an average of $1,300 more a year on products and services just because of their gender, otherwise known as the “pink tax”. In fact, prices of products targeted at women are increasing faster than those for men.

![Inflation Gender Gap](https://www.brightdime.com/hs-fs/hubfs/Imported_Blog_Media/Inflation-Women-2.png?width=748&height=700&name=Inflation-Women-2.png)

Image: The New Statesman analysis of ONS data

These financial obstacles are faced daily and women deserve the same pay as men for the same job. It’s time to embrace equity and level the playing field once and for all.

BrightDime provides the resources that equip women with the knowledge, tools, and coaching they need to build, secure and sustain a healthy financial future and rise above these financial challenges.  Feel free to [contact us](mailto:learn-more@brightdime.com)to learn more about how financial wellness might fit in with your company’s D.E.I. strategy. 

[More financial wellness articles](https://blog.brightdime.com/)

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